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Underpricing Your Services? Here's How to Price Like the Expert You Are

Stacey St John

by Stacey St. John  - October 9, 2025

You don’t need permission. You just need to start.

You’ve had the idea.The tug.The whisper that says, “You’re meant for more.”

Maybe it’s a coaching practice.A handmade product.A digital service.A mission-driven brand.A business that lights you up instead of burns you out.

There’s also that voice though.

The one that tells you to wait.

That questions whether you’re ready.

That one that holds you back. Stuck.

If you’re still waiting for the “right” time to launch - this is your wake-up call.

You don’t need another course.You don’t need a perfect plan.You don’t need to be fearless.

You need to take one step.Today.

Because your business launch doesn’t have to be perfect.It just has to be yours.

Why Your Business Launch Shouldn’t Wait

Too many women with world-changing ideas stay stuck in the waiting room of life.Waiting to feel more confident.Waiting to have more time.Waiting to be 100% ready.

Here’s the truth: readiness is a myth.Confidence isn’t a prerequisite, it’s a byproduct of taking action.

Your business idea is not an accident.That vision you can’t shake? It’s there for a reason.

And the longer you wait, the louder self-doubt becomes.The more “what ifs” creep in.The more disconnected you feel from your own potential.

Let’s change that.

The CEO Mindset You Need for a Powerful Business Launch

Successful entrepreneurs don’t wait until they have it all figured out.They just decide.They move.They learn as they go.

They BOSS2 Up and take the lead in their own lives.

Here’s the most important thing to remember: you don’t have to do it all now. 

And you don’t have to do it perfectly now.

You don’t have to quit your job tomorrow.You don’t have to invest five figures today.You don’t have to do it like anyone else.

The only thing you have to decide to do: Stop playing small.

Own your vision.Act like the business owner you’re becoming.Lead with belief even before the results show up.

Action Over Perfection: 3 Steps to Start Your Business Launch Today

Feeling frozen? Here's your next move.

1. Block 30 minutes in your calendar. And use it for real, needle-moving action:

  • Reach out to a potential mentor

  • Open a business bank account

  • Brainstorm your first offer

  • Share your idea with someone you trust

2. Embrace messy action. You don't need to climb the whole staircase, just the first step. Stop trying to do it “right” and start doing it real.

3. Build momentum through movement. According to Harvard Business Review, even small action creates the confidence loop. You take action → you build evidence → your belief grows. Confidence is earned by doing, not waiting.

Your Business Launch = Your Life, Rewritten

Launching a business isn’t just about the revenue.It’s about reclamation.

Of your time.Of your voice.Of the power you’ve given away for too long.

It’s a line in the sand moment.Where you stop living for someday and start building today.

You’re not “just a mom,” “just an employee,” or “just figuring it out.”You are the architect of something extraordinary.And you are more ready than you think.

Ready to go from stuck to unstoppable?

If you're done playing small and want a roadmap that helps you lead with confidence, make powerful decisions, and take bold action, grab my book:

LIVE BIG: An Entrepreneur’s Playbook to Boss Up Your Business, Show Up for Yourself, and Step into Your Dream Life

Inside, I walk you through:

  • How I went from burnout to building a seven-figure business

  • The mindset shifts that helped me silence self-doubt

  • The exact steps I used to launch with clarity, confidence, and joy

This isn’t just a business book. It’s a permission slip to stop waiting and start creating the life and business you actually want.

Click here to buy your copy now

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Stacey St John

Stacey St. John

Stacey is living proof that big dreams and bold moves can lead to incredible results. With a successful career in sales and corporate America, Stacey cannonballed into real estate with just $50,000 and turned it into a 7-figure portfolio in just a few years. Whew!

Now, she’s on a mission to show other women (including you!) how they can do the same with any dream, in any industry, or even their personal goals.

Stacey’s passion is all about lifting others up and enabling them with tools to create their best lives. She knows that dreaming big can feel scary, but she’s living proof that with the right guidance, some hard work, and a proven plan, those dreams can turn into reality.

Drawing on her years of not only business experience but a ton of mindset work – which honestly, can be harder to practice – Stacey now mentors women who are ready to take control of their future, break through barriers to finally get un-stuck, and design the life they’ve always dreamed of.

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