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Entrepreneur sitting on a bright orange couch working on a laptop, representing the LIVE BIG framework for entrepreneurs focused on growth, clarity, and building a bold business vision.

The LIVE BIG Framework: A Complete Guide for Entrepreneurs

Stacey St John

by Stacey St. John  - April 30, 2026

There's a moment every entrepreneur remembers. Not the day they launched their business or the day the first sale hit their bank account. It's the moment before all of that, the moment when something cracked open inside them and they finally admitted the truth: I'm not living the life I was meant to live.

For me, that moment happened on a Sunday morning in my kitchen.

I was standing at the counter, coffee in hand, staring out the window at a gray Ohio sky, and my husband asked me a simple question. "Honey, you seem so distant. Is everything okay?"

That was all it took. The dam broke. I ugly-cried the kind of cry where your mascara runs rivers and your whole body shakes. I poured out everything I'd been holding in for months, maybe years. How my six-figure corporate job had become a prison. How I was waking up at 4 a.m., commuting 45 minutes each way, answering emails from clients in every time zone, and falling into bed every night too exhausted to feel anything but numb. How the "healthy" salary I'd worked so hard for was costing me my freedom, my joy, and my sense of self.

I was a passenger in my own life. And I knew it.

That moment, raw, terrifying, and soaked in tears, became the catalyst for everything that followed. Over the next twelve months, I stopped waiting for permission and started building the roadmap that would eventually become the LIVE BIG framework. I devoured books, podcasts, and articles about the brain, about mindset, about how successful people actually think and plan. I experimented. I failed. I got back up. And piece by piece, I built a system that didn't just help me escape the corporate grind, it helped me turn $50,000 into a $2 million real estate portfolio, launch multiple businesses, and walk away from my W2 at the age of 48 with zero regrets.

The LIVE BIG framework isn't something I learned in a textbook. I built it in the trenches of my own transformation, and I've since watched it transform the lives of thousands of women entrepreneurs who were exactly where I was, stuck, scared, and starving for something more.

This guide is the most comprehensive resource on the LIVE BIG framework you'll find anywhere. Whether you're just hearing about it for the first time or you've read my book, LIVE BIG: An Entrepreneur's Playbook to Boss Up Your Business, Show Up for Yourself, and Step into Your Dream Life, this article walks you through every layer of the system, the principles, the tools, the mindset shifts, and the action steps that make it work.

By the time you finish reading, you'll understand exactly how to align your daily actions with your biggest dreams, how to build a strategic plan that actually gets results, and how to stop being a spectator in your own life. Let's go.

Table of Contents

What Is the LIVE BIG Framework?

The LIVE BIG framework is a three-principle system I created to help entrepreneurs, especially women, stop living on autopilot and start designing a life that excites them, aligns with their passions, and allows them to pursue their biggest dreams with confidence and purpose.

It's built on what I learned during my own transformation: practical strategies, proven mindset shifts, and the systems I used to turn my life around and scale a real estate portfolio from $50K to $2 million, while keeping joy front and center, regardless of all the challenges that bubbled up along the way.

Here's the important part: the LIVE BIG framework isn't about taking baby steps. It's about playing full-out to create the life you deserve. And it rests on three powerful principles that work together as your personal compass:

  1. Boss² Up, Align your behaviors with your outcomes using strategy, skills, and systems.

  2. Show Up, Prioritize your well-being, your mindset, and the intentional use of your time and energy.

  3. Step Up, Embrace challenges, take calculated risks, and push through fear into growth.

Think of these three principles as the legs of a stool. Remove any one of them, and the whole thing topples. You need strategy and self-care and courage to build something that lasts.

From this moment on, ditch being the passenger in your life. It's time to get in the driver's seat.

Principle 1: Boss² Up, Chart Your Course to Greatness

Imagine waking up every morning energized by a clear vision, knowing exactly where you're headed and how to get there. That's the power of Bossing Up.

Boss² Up is the strategic backbone of the LIVE BIG framework. It's the principle that ensures your daily actions aren't random or reactive, they're intentional and aligned with the outcomes you actually want.

Here's the breakdown:

  • B = Behaviors, the actions you take every day

  • O = Outcomes, the goals, dreams, and desires you want to achieve

  • S = Strategy, your plan to bring those outcomes to life

  • S² = the Skills and Systems needed to execute your plan

When your Behaviors are focused on your Outcomes, and you use Strategy, Skills, and Systems to map out a step-by-step plan to achieve them, you've Boss²'d Up. Whether your dream is a seven-figure business or conquering that hour-long meeting with confidence, Boss² Up gives you clarity and an action plan to move forward with laser focus.

This isn't hustle culture dressed up in a new outfit. This is about working with intention instead of just working hard. As Gino Wickman, creator of the Entrepreneurial Operating System (EOS), teaches in his bestselling book Traction, the most successful organizations are the ones where everyone is aligned and moving in the same direction. The Boss² Up method brings that same principle to your personal entrepreneurial journey. When your vision is clear and your daily actions are connected to that vision, momentum becomes inevitable.

Stacey Says: "Success doesn't happen by chance; it happens by design. When your behaviors are aligned with your desired outcomes, your daily hustle doesn't feel like a chore, it becomes a purposeful march toward building the business and the life you envision."

How Boss² Up Actually Works: The Alignment Advantage

Here's the secret weapon most entrepreneurs are missing: alignment.

You know the feeling. You've got incredible ideas swirling around in your mind, a burning desire to break through your glass ceiling and take your business to the next level. But then reality takes over. Back-to-back meetings, customer issues, and a to-do list that never ends. Days turn into weeks, and those ideas that once lit you up get buried.

Alignment changes all of that. When your daily actions are directly connected to your desired outcomes, your hustle transforms from a chaotic scramble into a purposeful march. It's the difference between spinning your wheels and experiencing the thrill of meaningful progress.

I learned this firsthand when I was on the leadership team for a global consulting firm implementing Gino Wickman's EOS system. Each week, we'd review our quarterly goals and break them down into clear, actionable tasks. The following week, we'd repeat the process, always refining, always executing. It felt like a roadmap continuously unfolding, each step chosen with purpose.

That experience taught me the true power of alignment, how turning big visions into focused, weekly actions creates unstoppable momentum. And it became the cornerstone of my own business, Kozy Getaways.

The big, audacious goal? Hitting $1 million in revenue.

The moment I launched, I started holding weekly leadership team meetings, even though the only one on the team was me, myself, and I. I set time aside to meet with myself, review my goals, measure my progress, and create action steps to build the infrastructure, systems, and processes needed to support a million-dollar operation.

In our second year, we blew past that million-dollar mark, bringing in $1,244,167 in revenue. That number didn't come as a surprise. The $1 million goal was always front and center, guiding every decision and every action.

That's what strategic alignment does. It turns your vision into your daily operating system.

Principle 2: Show Up, Own Your Power and Purpose

Showing up isn't about perfection. Let's face it, who's perfect? Showing Up is about committing to being your best self in every aspect of your life.

When you Show Up in the LIVE BIG framework, you:

  • Prioritize your well-being, because you can't pour from an empty cup

  • Intentionally choose how to spend your time and energy

  • Focus on work that fuels your passion instead of draining your soul

  • Understand how your mind operates and get your brain to work for you

  • Radiate confidence and attract opportunities that align with your values

This principle is deeply tied to mindset. In LIVE BIG, I introduce the concept of the Tiger and the Elephant, your conscious mind (the tiger) and your subconscious mind (the elephant). Your tiger sets the goals, but your elephant drives the behavior. When the two are working in harmony, you're unstoppable. When they're in conflict, you self-sabotage.

Research in neuroscience has shown that the brain is remarkably adaptable, a phenomenon scientists call neuroplasticity. As reported in Harvard Business Review, breakthrough research at MIT documented that success itself triggers the brain's plasticity mechanisms, helping it rewire for even greater achievement. This is the science behind what I've experienced personally: when you show up intentionally, your brain literally reorganizes itself to support your goals.

Showing Up also means being intentional about what you feed your brain. In LIVE BIG, I share how I was first introduced to brain training through James Wedmore's Mind Your Business Podcast and John Assaraf's work. That one podcast episode changed the trajectory of my life. I realized that if I wanted different outputs from my brain, I had to give it different inputs, just like programming a computer.

"The biggest adventure you can ever take is to live the life of your dreams.", Oprah Winfrey

Showing Up is the daily decision to invest in your own growth, protect your energy, and stop waiting for someone else to give you permission to be great.

Principle 3: Step Up, Make Tough Choices and Embrace Challenges

Comfort zones are comfortable. That's the whole point. But true growth happens when you face challenges and fears head-on.

When you Step Up, you embrace calculated risks knowing that setbacks are stepping stones, not roadblocks. You understand that taking bold leaps leads to the most rewarding experiences. And you accept that detours are part of the journey. When failures happen, and they will, you choose to fail forward and keep moving.

Let me tell you a quick story that drives this home.

A while back, my barbershop quartet was gearing up for a big singing competition. We had this fierce, head-turning costume, candy apple red tops paired with sleek, leather-look Spanx. But we needed shoes. Red heels that sparkled and matched that perfect shade of red.

After hours of searching, I found the shoe. Eye-catching rhinestones, the exact red I'd been hunting for. But the heel? 4.5 inches tall. I had worn plenty of heels in my life, but nothing that high.

I ordered them anyway.

When they arrived, I slipped them on and instantly thought, "There's no way I can walk on stage in these, let alone stand and sing." I felt like Bambi on ice. My first instinct was to send them back.

But something inside me said, "Try again."

So I kept practicing. I walked around the house in them, wobbling less each day. After a few weeks, I could finally walk and look straight ahead instead of staring at the floor. Then came standing and singing in them, rough at first, but I kept at it until I could stand tall, walk confidently, and sing my heart out.

Those red stilettos became so much more than shoes. They became a confidence booster. A reminder that the magic happens when you push through the fear zone, that uncomfortable space where everything feels shaky and your brain screams "retreat."

The LIVE BIG framework teaches you to push through the fear zone using, you guessed it, the Commit-Be-Do approach. Commit to growth. Be the person who pushes through fear. Do the things a courageous person does.

The Four Zones Every Entrepreneur Must Navigate

Before you dive into building your strategic plan, it's important to understand the terrain. Every entrepreneur moves through four distinct zones on their journey:

The Comfort Zone. This is where everything feels safe, familiar, and easy. It's also where dreams go to die if you let it keep you stuck.

The Fear Zone. The moment you step outside your comfort zone, you land here. This is where that little voice whispers, "I'm not cut out for this. This is too hard. Why does everything have to be so difficult?" The temptation to retreat is intense.

The Learning Zone. Push through the fear, and you arrive here. This is where growth accelerates. You're picking up new skills, making connections, and starting to see real progress.

The BIG Zone. This is where you're consistently operating at full potential and living a life filled with joy and purpose. This is the destination, and the LIVE BIG framework is your GPS to get there.

Understanding these zones matters because they normalize the discomfort. When fear shows up, it doesn't mean you're doing something wrong. It means you're doing something right. You're growing.

The Garden of Dreams: Where Vision Meets Strategy

Close your eyes for a moment and imagine stepping into a hidden paradise, a secret garden overflowing with life. Sunlight filters through the trees, casting a soft glow over flowers in every color imaginable. Butterflies flutter between towering sunflowers. Hummingbirds sip nectar from trumpet lilies.

Now open your eyes and let that feeling of vibrancy bloom in your heart. Because this is more than just a garden. It's your Garden of Dreams.

In the LIVE BIG framework, the Garden of Dreams is the visual metaphor I use for your entire goal landscape. Every outcome you want to achieve, in business, in health, in relationships, in personal growth, is a flower in this garden. And just like a real garden, your dreams need the right conditions to thrive.

Your goals are the seeds. Your strategy is the sunlight. Your daily actions are the water. And your mindset? That's the soil.

This isn't fluffy visualization for the sake of it. Research published in Psychology Today has consistently shown that visualization activates the same neural networks as actually performing an action, priming the brain for real-world execution. When you see your goals as a living, breathing landscape, something you tend to daily, you engage with them differently. They stop being abstract wishes and start becoming tangible projects.

In LIVE BIG, I walk through how to assess your "mental soil type", whether it's sandy (full of ideas but lacking focus), clay (bogged down by negativity and self-doubt), silty (enthusiastic but lacking structure), or loamy (the sweet spot of optimism, focus, and resilience). No matter where you start, you can actively improve the quality of your mental soil through practices like positive affirmations, visualization, gratitude, and continuous learning.

Dream Seeds and Watering Cans: Building Your Strategic Plan

This is where the LIVE BIG framework gets tactical. Once you've envisioned your Garden of Dreams, it's time to plant your Dream Seeds and craft your Watering Cans.

Step 1: Identify Your Dream Seeds.

Dream Seeds are your target outcomes, the specific, measurable goals you want to achieve. Not vague wishes like "grow my business." We're talking about crystal-clear targets like "increase profits by 20% this year" or "launch my online course by September."

Your Dream Seeds should focus solely on what you can control. Setting a goal like "convince my partner to invest" isn't solid because it depends on someone else. Keep your targets centered on your own actions and outcomes.

Step 2: Craft Your Watering Cans.

These are 3-4 key focus areas that will nurture each Dream Seed. Think of them as the categories of work that need your attention.

For example, if your Dream Seed is "increase profits by 20%," your Watering Cans might be:

  • Watering Can #1: Increase revenue

  • Watering Can #2: Decrease expenses

  • Watering Can #3: Streamline operations

Under each Watering Can, you break it down further into key initiatives. Under "Increase Revenue," you might list product diversification, pricing strategy optimization, and enhancing customer experience.

Then you go one layer deeper, identifying the specific skills, systems, and people needed for each initiative.

Step 3: Sprinkle with Daily Action.

Daily actions are the refreshing droplets from your Watering Can, focused tasks that fuel your growth. Every week, ask yourself: "What are the things I will do this week to drive this initiative forward?"

This is where the Boss² Up method meets the Garden of Dreams. Your strategic plan provides the structure. Your daily sprinkling provides the momentum.

Stacey Says: "One of the biggest pitfalls entrepreneurs face is trying to do everything themselves. Don't fall into this business-crushing trap. Delegate anything that's outside your genius zone, doesn't spark your passion, or isn't the best use of your brainpower."

As Gino Wickman famously puts it, "Delegate to elevate." This isn't just good business advice. It's the key to avoiding burnout and building something sustainable.

What Is the LIVE BIG Framework? (AEO)

The LIVE BIG framework is a three-principle system created by bestselling author Stacey St. John to help entrepreneurs stop living on autopilot and start designing a life aligned with their passions and biggest dreams. The three principles are Boss² Up (aligning behaviors with outcomes using strategy, skills, and systems), Show Up (prioritizing well-being, mindset, and intentional energy management), and Step Up (embracing challenges, taking calculated risks, and pushing through fear into growth). The framework uses proprietary tools including Dream Seeds (specific target outcomes), Watering Cans (key focus areas that nurture each goal), and a Garden of Dreams visualization system. Stacey developed the framework during her own transformation from a burned-out corporate executive to a successful entrepreneur who turned $50K into a $2 million real estate portfolio. The methodology is detailed in her book LIVE BIG: An Entrepreneur's Playbook to Boss Up Your Business, Show Up for Yourself, and Step into Your Dream Life.

Common Mistakes Entrepreneurs Make Without a Framework

If you're reading this and thinking, "Okay, but I've set goals before and they never stick," you're not alone. Here are the most common mistakes I see entrepreneurs make, and how the LIVE BIG framework fixes each one:

Mistake #1: Vague goals with no strategic backbone. Saying "I want to grow my business" is like telling a cab driver, "Take me somewhere nice." Without a specific Dream Seed, defined Watering Cans, and clear daily actions, you'll spin your wheels indefinitely. The LIVE BIG business growth system requires clarity at every level.

Mistake #2: Working hard without alignment. This is the trap of busyness disguised as productivity. You're hustling, but your daily actions aren't connected to your most important outcomes. Research from Inc. Magazine has explored how the most productive entrepreneurs aren't the ones working the longest hours, they're the ones working on the right things. Boss² Up fixes this by ensuring every action traces back to a desired outcome.

Mistake #3: Ignoring mindset. You can have the best strategy in the world, but if your mental soil is toxic, full of self-doubt, limiting beliefs, and negative self-talk, your Dream Seeds will never germinate. The LIVE BIG framework integrates brain science and mindset work directly into the strategic planning process.

Mistake #4: Going it alone. Entrepreneurship can be lonely. I've watched brilliant women try to figure out everything on their own and burn out before they ever hit their stride. In LIVE BIG, I teach a concept I call "knowledge hacking", strategically tapping into mentors, coaches, and consultants who already have the expertise you need. It's not cheating. It's smart.

Mistake #5: Waiting for the "right time." There's never a perfect moment to start. The LIVE BIG framework is built on the Commit-Be-Do philosophy, commit to who you want to become, start being that person now, and do what that person does. You don't wait until you "have" success to start acting like a CEO. You start acting like one today, and the success follows.

A Tale of Two Florists: Why Strategy Always Wins

In LIVE BIG, I share a story I love about two passionate florists, Rose and Lily, who both dreamed of owning shops on the same charming street in San Francisco. They had equal talent and the same resources. But their approaches couldn't have been more different.

Rose dove headfirst into her business. Her shop overflowed with flowers, catering to every whim. She believed hard work and staying on trend were the keys. Some days brought bustling sales; others felt stagnant. Despite constant activity, her revenue was unstable and her stress was through the roof.

Lily, on the other hand, started with her desired outcomes. She wanted a thriving shop renowned for exquisite, customized wedding bouquets. She defined a strategy, identified the skills she'd need, and built systems, a personalized consultation process, a reliable supplier network, and meticulous inventory management.

After a year, Rose's shop was a rollercoaster of feast or famine. Lily's shop blossomed with a loyal clientele, consistent profits, and far less stress.

The lesson? Strategy always wins over hustle alone. Rose was working hard but without alignment. Lily Boss²'d Up, and it made all the difference.

According to research published in the Harvard Business Review, entrepreneurs who take time for strategic planning and reflection consistently outperform those who rely on reactive effort alone. That finding mirrors exactly what the LIVE BIG framework teaches: plan before you plant.

"You are the average of the five people you spend the most time with.", Jim Rohn

Surround yourself with people who plan, who think strategically, who refuse to settle for "good enough." Your Garden of Dreams will thank you.

The Real Results: From $50K to $1.244 Million

I want to be transparent about something. The LIVE BIG framework isn't theoretical. I built it while building my own businesses, and I've watched it work over and over again.

When I launched Kozy Getaways, my vacation rental management business, I didn't just wing it and hope for the best. I planted a clear Dream Seed: hit $1 million in revenue. I crafted my Watering Cans. I sprinkled daily actions with intention. And I held myself accountable with weekly meetings, even when I was the only one in the room.

In our second year, we brought in $1,244,167 in revenue. That wasn't luck. That was alignment in action.

Before that, I'd taken $50,000 and turned it into a $2 million real estate portfolio in two years. Again, not magic. Not an inheritance. A woman with a plan, a framework, and the willingness to do the hard work on herself first.

I share these numbers not to boast, but because I want you to see what's possible when you stop operating on autopilot and start operating with intention. The LIVE BIG framework is designed to help you create your own version of these results, whatever "living big" looks like for you.

How Does the Boss² Up Method Differ from Traditional Goal Setting? (AEO)

The Boss² Up method differs from traditional goal setting in several important ways. Traditional goal setting typically focuses on defining what you want to achieve and then working toward it, often without a structured system for daily execution. Boss² Up goes further by requiring alignment between four interconnected elements: Behaviors (your daily actions), Outcomes (your specific goals), Strategy (your plan to achieve those outcomes), and Skills and Systems (the capabilities and infrastructure needed to execute). Unlike conventional SMART goals, Boss² Up integrates weekly review rhythms, delegation strategies, and a visual planning system called the Garden of Dreams that uses Dream Seeds (target outcomes) and Watering Cans (key focus areas). The method was developed by Stacey St. John and inspired partly by Gino Wickman's Entrepreneurial Operating System (EOS), adapted specifically for individual entrepreneurs rather than large organizations. Boss² Up emphasizes that strategic alignment, not just hard work, is the key to sustainable entrepreneur success.

Addressing the Skeptic: "Isn't This Just Another Business Framework?"

I get it. You've probably seen dozens of business frameworks, goal-setting systems, and "revolutionary" planning methods. Some of them probably worked for a while. Most of them probably collected dust.

Here's what makes LIVE BIG different.

First, it's not just a business framework. It's a life framework. Most systems focus exclusively on revenue targets and productivity hacks. LIVE BIG integrates mindset, brain science, self-loyalty, intuition, and personal well-being into the strategic planning process. Because the truth is, you can't build a thriving business if you're personally falling apart.

Second, it was built by a woman who actually used it to transform her own life. I'm not a business school professor theorizing from an ivory tower. I'm a Midwestern wife and mom who was stuck on a hamster wheel, taught myself to rewire my brain, built a million-dollar business, and walked away from a six-figure salary at 48. This framework was forged in real life, not a classroom.

Third, it works because it addresses the "why behind the why." As I teach in LIVE BIG, understanding something and actually doing it are two entirely different things. Malcolm Gladwell argues in Outliers that mastering a skill takes roughly 10,000 hours. But Josh Kaufman, author of The Personal MBA, offers a more attainable perspective, you can go from novice to competent in about 20 hours of focused effort. The LIVE BIG framework gives you the structure to turn those hours into permanent transformation.

And fourth, the LIVE BIG framework accounts for the inner game. Your subconscious mind, what I call the Elephant, controls roughly 95% of your behaviors and decisions, according to widely cited cognitive science research. You can set all the goals you want, but if your Elephant isn't on board, you'll self-sabotage every time. The LIVE BIG framework includes specific tools, Power Breaths, the Gratitude Dial, the Experience Coin, and more, to get your conscious and subconscious minds working in harmony.

If you've tried other frameworks and they didn't stick, it's probably not because you lack discipline. It's because those frameworks didn't address the whole picture. LIVE BIG does.

Your LIVE BIG Action Plan: Start Today

You've read about the three principles. You understand Boss² Up, Show Up, and Step Up. You've seen how the Garden of Dreams turns vision into strategy. Now it's time to put it into motion.

Here's your quick-start action plan:

Today: Write down one Dream Seed, one specific, measurable outcome you want to achieve in the next 90 days. Be laser-focused. Not "grow my business." Something like "book 15 new clients by the end of Q2" or "launch my podcast with 10 episodes recorded."

This week: Identify 3 Watering Cans for that Dream Seed. What are the 3-4 key focus areas that need your attention to make it happen? Write them down, then break each one into specific initiatives.

Every morning: Dedicate 15 minutes to planning your day. Start with gratitude. Set your three non-negotiables. Prioritize learning. Show up for someone else. Show up for yourself. Visualize your success. Speak your affirmations.

Every week: Conduct a 30-minute check-in. Review your progress. Pull the weeds, the negative thoughts, self-doubt, or roadblocks that have cropped up. Celebrate your wins, no matter how small.

Every month: Do a 60-minute strategic pruning session. Assess how your Dream Seeds are growing. Refine your Watering Cans. Course-correct where needed. Nourish your mental soil.

This isn't complicated. But it does require consistency. And that consistency, stacked over weeks and months, is what creates the kind of transformation that changes everything.

As Stephen Covey, author of The 7 Habits of Highly Effective People, taught, the key to effectiveness is putting first things first, distinguishing between what's urgent and what's truly important. The Eisenhower Matrix, which I cover in detail in LIVE BIG, is one of the most powerful tools for doing exactly that.

Living BIG Starts Now

Remember that Sunday morning in my kitchen? The ugly cry. The dam breaking. The moment I admitted I was a passenger in my own life.

That was the beginning. Not the end.

Everything I've built since then, the businesses, the portfolio, the community of 60,000 women, this book, this framework, started with one decision. The decision to stop waiting and start doing. To stop comparing and start creating. To stop surviving and start living.

The LIVE BIG framework gave me the structure to turn that decision into action. And now, it can do the same for you.

You don't need to have it all figured out. You don't need a perfect plan. You don't need anyone's permission. You just need to make the same decision I made that Sunday morning: I'm done being a passenger. I'm getting in the driver's seat.

Whether you're 28, 48, or 68, you deserve to have everything you dream of. And it's never too late for a reset.

The entrepreneurial rockstar you suspect is buried somewhere inside? She's not a figment of your imagination. She's real. She's ready. And with the LIVE BIG framework as your roadmap, she's about to break free.

Boss² Up. Show Up. Step Up.

It's time to LIVE BIG.

About Stacey St. John

Stacey St. John is the bestselling author of LIVE BIG: An Entrepreneur's Playbook to Boss Up Your Business, Show Up for Yourself, and Step into Your Dream Life and the founder of LIVE BIG®, the platform helping women entrepreneurs build businesses and lives that light them up.

A Certified Stagnation Assassin (https://stagnationassassins.com) and host of The STR Sisterhood Podcast, Stacey is an advisor to high-performing women and an architect of scalable, life-first businesses. She built the #1 training, mentoring, and mastermind program for women in the short-term rental industry and grew the Female Short-Term Rental Investors community to more than 60,000 members worldwide.

Stacey turned $50K into a $4M real estate portfolio, walked away from her six-figure corporate career at 48, and has been featured in Forbes, named a Wheel of Fortune winner, and recognized as a Guinness World Record holder. She now helps women stop building businesses that drain them and start building businesses that fuel them.

Learn more at LiveBigWithStacey.com.


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Stacey St. John

Stacey is living proof that big dreams and bold moves can lead to incredible results. With a successful career in sales and corporate America, Stacey cannonballed into real estate with just $50,000 and turned it into a 7-figure portfolio in just a few years. Whew!

Now, she’s on a mission to show other women (including you!) how they can do the same with any dream, in any industry, or even their personal goals.

Stacey’s passion is all about lifting others up and enabling them with tools to create their best lives. She knows that dreaming big can feel scary, but she’s living proof that with the right guidance, some hard work, and a proven plan, those dreams can turn into reality.

Drawing on her years of not only business experience but a ton of mindset work – which honestly, can be harder to practice – Stacey now mentors women who are ready to take control of their future, break through barriers to finally get un-stuck, and design the life they’ve always dreamed of.

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