Annual Business Planning

What is Annual Business Planning and Why is It Important?

Stacey St John

by Stacey St. John  - January 31, 2025

Let’s talk about something that the big companies do, year in and year out, to keep their success soaring: annual business planning. Now, I know the idea might sound as exciting as staring at an empty spreadsheet, but let me tell you, annual business planning is the secret sauce to steering your ship towards success—and it doesn’t have to happen in a stuffy office either. In fact, I’ve got my own little twist on it—more on that soon!

What is Annual Business Planning?

Annual business planning is the process of outlining your business’s goals, strategies, and action plans for the upcoming year. It’s your map to get where you want to go, aligned with your long-term vision. Imagine looking at the year ahead with clarity—knowing exactly what you want to achieve, how you’ll do it, and how you’ll get your resources in place.

Typically, annual business planning includes components like financial forecasting, setting revenue targets, resource allocation, planning your marketing strategies, and thinking about how to make your operations run even more smoothly. It’s about asking yourself, what’s the next level for me? Is it growth, market expansion, boosting profitability, or simply getting more efficient?

And don’t forget to learn from the past! A good plan is built on insights from your past performance metrics and industry trends. That way, you’re not just planning for any old year—you’re preparing for YOUR best year yet.

Why is Annual Business Planning Important?

If you’re still on the fence about whether or not annual business planning could benefit your business, let’s chat about why it’s such a game-changer:

    • Clarifies Vision and Direction: It’s like giving your business a compass! Annual planning aligns you and your team with clear, measurable targets for the year.

    • Improves Resource Allocation: Your time, budget, and energy are precious—planning helps make sure you’re spending them wisely, on what will bring the biggest returns.

    • Enhances Strategic Decision-Making: A structured plan gives you a framework for making the big decisions and knowing when to pivot.

    • Boosts Team Engagement: When everyone knows the priorities and what success looks like, it creates a sense of purpose and accountability.

    • Tracks Progress and Growth: Your plan sets benchmarks, so you can actually measure success and keep improving. Nothing feels better than hitting those milestones!

    • Mitigates Risks: Identifies challenges ahead of time and outlines how to handle them.

    • Strengthens Competitive Edge: Keeps you ahead of the market by being proactive instead of reactive.

    • Supports Financial Planning: Aligns your revenue and expense forecasts, making sure profitability stays in sight.

A Peek into How the Big Dogs Do It

Did you know most large companies start planning for the upcoming year in Q3 (July-September)? Yep, the big players are already thinking ahead while some small businesses are just trying to get through the week. And annual business planning isn’t just for them—it’s for you, too. You deserve to set yourself up for success, and having a plan makes all the difference.

Finding Your Happy Place for Annual Business Planning

Annual business planning doesn’t have to mean sitting in a stuffy, fluorescent-lit room that drains your energy. For me, it’s all about creating an intentional space that fuels inspiration and focus. My happy place? The beach. Every year, I head to the ocean for my business planning activities, where the sound of the waves and the endless horizon set the perfect tone for mapping out bold goals and strategic moves. I blend the magic of nature with meaningful conversations, whether I’m brainstorming in the sand or diving into details on a zoom call with my team, with that breathtaking ocean view as our backdrop. It’s not just planning—it’s planning with purpose.

Find your happy place—whether it’s a cozy nook in your favorite café or a cabin in the mountains—and make it part of your planning routine. Oh, and don’t forget: a trip like this can potentially be a tax write-off. Be sure to check with your CPA (certified public accountant) so you can make sure your annual business planning getaway counts as a business expense. 

Tips to Get Started with Annual Business Planning

If you haven’t started your annual planning yet, it’s time to get it on your calendar. Literally, block off the time! And don’t just “try” to find a moment between all the chaos of running a business—make it a priority. And hey, why not make it a travel adventure while you’re at it?

Looking for Another Tax-Deductible Trip to the Beach?

If you’re feeling inspired to plan in style, come join me for the LIVE BIG Beach Retreat, happening May 12-16 in Riviera Maya, Mexico. Since it’s an educational event, it’s a write-off as a business expense—I mean, can it get better than learning, growing, and soaking up the sun? Get all the details here: LIVE BIG Beach Retreat

Let’s make 2025 your best one yet. Grab your sunglasses, pack your planner, and let’s map out some magic!

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Stacey St John

Stacey St. John

Stacey is living proof that big dreams and bold moves can lead to incredible results. With a successful career in sales and corporate America, Stacey cannonballed into real estate with just $50,000 and turned it into a 7-figure portfolio in just a few years. Whew!

Now, she’s on a mission to show other women (including you!) how they can do the same with any dream, in any industry, or even their personal goals.

Stacey’s passion is all about lifting others up and enabling them with tools to create their best lives. She knows that dreaming big can feel scary, but she’s living proof that with the right guidance, some hard work, and a proven plan, those dreams can turn into reality.

Drawing on her years of not only business experience but a ton of mindset work – which honestly, can be harder to practice – Stacey now mentors women who are ready to take control of their future, break through barriers to finally get un-stuck, and design the life they’ve always dreamed of.

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